Archive | Tools of Sales Promotion

All techniques and tools of sales promotion are fairly simple and can be reduce to twelve in number. Almost all promotions make use of one or more of these tools, alone or in some carefully developed combination. i. Price deals (price-off, price-cut, cents-off, denote the same thing) ii. Bonus-packs (price-pack) iii. Refunds and rebates (both terms are used interchangeably) iv. [...]