A service is the action of doing something for someone or something. It is largely intangible (i.e., not material). A product is tangible (i.e., material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person [...]
Services are Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, or transportation. Services deal with processes rather than with thing are experienced rather than consumed. According to Quinn, Gagnon, 'Services are actually all those economic activities in which the primary output is neither a product nor a construction'. Learn about:- 1. Meaning of Service Process [...]
Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]