Market-oriented strategic planning is the managerial process of developing and maintaining a viable fit between the organisation's objectives, skills, and resources and its changing market opportunities. The aim of strategic marketing planning (SMP) is to shape and reshape the company's businesses and products so that they yield target profits and growth." Strategic planning takes place at four levels- Corporate, division [...]
100+ Multiple Choice Questions and Answers on Strategic Management (MCQs). Strategic Management MCQ: Multiple Choice Questions and Answers on Strategic Management 1. The fundamental purpose for the existence of any organization is described by its a. policies b. mission c. procedures d. strategy Ans. b 2. The fundamental purpose of an organization's mission statement is to a. create a good [...]
Everything you need to know about the importance of strategic management. Strategic management is the latest addition to the management disciplines. It is about success and failure, about the ability to plan wars and win them. Effective strategic management can transform the performance of an organisation, make fortunes for shareholders or change the structure of an industry. Ineffective strategic management [...]