This article will help you to learn about the difference between marketing and selling.
Difference between Marketing and Selling
Marketing
1. Focus:
On the needs of the buyer.
2. Existence of Demand:
Demand for goods and services is to be created.
3. Aims:
At the goal achievement through customers satisfaction.
4. Needs:
Lays more emphasis on the needs of the customer.
5. Preoccupation:
With the needs of the customer by means of product.
6. Dependence:
More and more on integrated marketing.
7. Time of Operation:
It starts before the production of goods as it includes market research and development of product.
8. Customer:
Customers are given and potential products must be developed or modified to match specific consumption needs.
9. Term Goals:
It aims at long term profits.
10. Object:
“Make what we can sell.”
Selling
1. Focus:
On the products of the company.
2. Existence of Demand:
Demand for goods and services already exists.
3. Aims:
At the profits through sales volume.
4. Needs:
Lays more emphasis on the needs of the seller.
5. Preoccupation:
With the sellers need to convert his product into cash.
6. Dependence:
More on selling and promoting.
7. Time of Operation:
It starts after goods have been produced.
8. Customer:
Products and services are given and potential customers are to be made to see them as generalised consumption.
9. Term Goals:
It aims at short term profits.
10. Object:
“Selling what we can make.”