In this essay we will discuss about the qualities of a good salesperson.
Qualities of a Good Salesperson
Essay Contents:
- Essay on the Physical Attributes of a Salesperson
- Essay on the Mental Attributes of a Salesperson
- Essay on the Moral and Social Attributes of a Salesperson
- Essay on the Vocational Attributes of a Salesperson
Essay # 1. Physical Attributes of a Salesperson:
Amongst the physical attributes of a successful salesman are:
(i) Personality:
It is a composition of various characteristics of a man-personal appearance, habits, manners, way of dressing and addressing, posture, carriage, voice, demeanor, etc. A Salesman should have a pleasing and charming personality.
(ii) Sound health:
A salesman should be free from any physical handicap like stammering, limping, etc. He should be mentally sound.
(iii) Stamina:
He should possess good stamina to work hard and continuously, i.e., he should not get exhausted quickly and easily.
Essay # 2. Mental Attributes of a Salesperson:
Mental attributes include the following:
(i) Alertness:
A salesman should be very alert, attentive and active so that he may be able to counter objections, remove apprehensions, locate and stress actual need and serve in its best satisfaction.
(ii) Presence of mind:
He should be quick to grasp the situation and handle it according to the needs of time.
(iii) Imaginative and tactful:
He should be able to tackle a customer who is quite unresponsive, silent and undecided.
(iv) Persuasive and convincing nature:
He should be able to persuade and convince the buyer.
(v) Self-confidence:
A good salesman should be self-confident and should have thorough knowledge of the product, its uses and misuses.
(vi) Initiative:
A good salesman should be capable of taking necessary initiative in approaching and convincing the buyers even without proper direction.
(vii) Sharp memory:
He should have a capacity to recognise his customer, recall his interviews and recollect his specific requirements and suggestions.
(vii) Intelligence:
He should be intelligent and must have a good common sense, a general awareness and positive attributes.
Essay # 3. Moral and Social Attributes of a Salesperson:
These include:
(i) Ability to get along with people:
He should be able to always get along with people of different nature and temperament.
(ii) Patient listener:
He should be a patient listener, frank and humorous.
(iii) Conversational ability:
He should be able to present his proposition pleasantly. He should have soft voice, clear pronunciation and a good vocabulary.
(iv) Honesty and sound character:
A good salesman needs to be a man of sound character, honest, loyal and dependable.
(v) Cooperative and helpful:
He should be cooperative and helpful enough to assist customers in the selection of goods.
Essay # 4. Vocational Attributes of a Salesperson:
Salesmanship is highly skilled vocation and requires following vocational attributes:
(i) Aptitude:
A salesman should have sound general education, special aptitude and have specialised knowledge of selling techniques.
(ii) Enthusiasm:
He should have ambition and enthusiasm to become a good salesman.
(iii) Discipline:
He should be disciplined in his talk, manner and treatment with the customer.
(iv) Training:
Success in salesmanship requires sound education, wide knowledge, specialised training and a specific bent of mind.
As such, a good salesman should be fully familiar with his product, his firm.