After reading this article you will learn about copy writing as a form of communication. Copy Writing: Copy writing is a specialized form of communicating ideas that are meant to serve the requirement of modern marketing. The purpose is to inform or persuade or remind or collective. But before copy writing the objective of the copy should be well defined. [...]
An Useful Essay on Management! The management is a profession. It is supported by the growing management consciousness in India and by an awareness of the necessity for getting existing knowledge and more sophistication in the job of managing. A committee was set up as early as in 1949 by the All-India Council of Technical Education to investigate the possibilities [...]
Six Factors for Selecting a Good media for Advertising Your Products are: 1. Selectivity 2. Flexibility 3. Cost 4. Editorial Environment 5. Coverage of the Media 6. Permanence! 1. Selectivity: It refers to the ability of the selected medium to reach the class of prospective customers. […]