This article throws light upon the top nine examples on successful advertising strategy. The examples are: 1. VDIS-97 Black into White 2. Hcl Copiers 3. Kinetic Honda 4. Bagpiper Whisky 5. Gold Riband Whisky 6. Thirty Plus 7. Gold Flake 8. Hero Honda 9. Captain Cook Atta. Example # 1. VDIS-97 Black into White: The Government played the role of [...]
This article throws light upon the five main communication models for advertising of products. The models are: 1. AIDA Model 2. Lavidge & Steiner Model/Hierarchy of Effect Model 3. Innovation Adoption Model 4. Information Processing Model 5. Operational Model. Communication Model # 1. AIDA Model: It was developed to represent the stages a sales person must take a customer through [...]
This article throws light upon the three principles of advertising process. The principles are: 1. Memory & Law of Repetition 2. Remembering and the Law of Primacy 3. Memory and Law of Recency Principle # 1. Memory & Law of Repetition : It mean that more times the message is being repeated, the changes of being remembered increases. Fig. 12.9 [...]