This article throws light upon the top nine factors influencing the advertising budget allocation. The factors are: 1. Marketing Mix of the Company 2. The Sales Forecast 3. Affordability 4. The Product Life Cycle 5. Quality of the Campaign 6. Level of Competition 7. The Budgeting Cycle 8. Contingency Planning 9. Type of the Product. Factor # 1. Marketing Mix [...]
This article throws light upon the top nine methods for determining budget appropriation. The methods are: 1. The Percentage of Sales Method 2. Unit of Sales Method 3. Competitive Parity Method 4. Objective Task Method 5. Arbitrary Allocation Method 6. The Affordable Method 7. Sales Response & Decay Model 8. Communication Stage Model 9. Pay Out Planning Method. 1. The [...]
This article guides you about how to make your advertisement much more appealing. Advertising Appeals: Appeals are cues that provide stimulus. Appeals are developed on the basis of buying motives, advertising message should appeal directly or indirectly to those key needs which influence behaviour. Advertising message is. developed in term of its contents by using an appeal or an idea [...]