After reading this article you will learn about the role of Indian press in advertising. Press in India 1995-96: The growth of the press in India retained an upward trend during this period. A few important newspapers closed down but some resurfaced. Special interest magazines continued their stride while general interest magazine, barring a few continued losing ground. The attacks [...]
This article throws light upon the eleven major reasons agencies lose clients. The reasons are: 1. Poor Performance or Service 2. Poor Communication 3. Unrealistic Demand by the Client 4. Personality Conflicts 5. Personnel Changes 6. Changes in Size of the Client or Agency 7. Conflicts of Interest 8. Changes in the Client's Marketing Strategy 9. Declining Sales 10. Conflicting [...]
After reading this article you will learn about the creative process in advertising. Creativity in advertising does not exist in a vacuum. Productive originality and imagination are useful in all areas, even those that relate to such typically managerial tasks as the planning and organisation of advertising departments, and the establishment of controls. In a recent survey of top managers [...]