The phenomenal growth of rural market's during the last decade presents an exciting opportunity. Spending on packaged consumer goods by rural consumers is increasing at a rate of over Rs 300 crores per annum. The total size of the rural market for packaged consumer goods is estimated at around Rs. 2,100 crores today. This in turn is estimated to be [...]
As we know that whether it is product or service or a concept, communication play a very important role to increase the marketing effectiveness. This is equally applicable for profit as well as for non-profit organisations. Advertising play a very important role in political marketing i.e. marketing for a political candidate. Persuasiveness is the key word in political advertising. Political [...]
David Ogilvy, once said, "I do not regard advertising as entertainment or an art form, but as a medium of information." And the Internet is a powerful medium for information dissemination. The growth of the Internet over the last decade or so has been tremendous. By the end of 1999 there were 259 million Internet users and this is expected [...]