Learn about the objectives of advertising:- 1. Introduce New Product 2. Creation of Demand 3. To Face the Competition 4. Creation of Goodwill 5. Communicate with the Customers 6. Neutralize Competitor's Marketing 7. Discourage New Entrants 8. Link between Producer and Consumer 9. Overcoming Dissonance of Buyers. 10. Entering in New Geographical Area 11. Informing about Changes in Marketing Mix [...]
Everything you need to know about the history of advertising. Concrete advertising history begins with classified advertising. Advertising in the beginning was mainly for informative purposes rather than promotional reasons. India's advertising industry is no more than eight decades old. At the turn of the century, British firms in India mostly imported their products but later began to manufacture them [...]
Advertising is one of the most powerful tools available to corporate management in its drive to build a profitable business operation, and to compete successfully with other comparable businesses. The term advertising has been differently defined by different people. It is said to be salesmanship in print. It is also said to be a sort of machine made, mass-production, and [...]