Classification of Advertising Advertising objectives are the major guiding force of types of advertising used by the firm. There are following types of advertising: i. Selective Demand Advertising: It is essentially competitive advertising. It puts one brand against rest of the market. This type of advertising is employed when a product is beyond the introduction stage in its life cycle. [...]
List of top fifty-one most popular advertising agencies in India! Advertising Agency # 1. Ogilvy and Mather: This is one of the leading advertising company in India. This organization believes that devotion to the brand defines the profile of their company. This company has offices across the globe. The objective of the company is to build brands. It is a [...]
In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]