This article throws light upon the top six types of advertising industry jobs. The types are: 1. Advertising Specialists 2. Media Sales Representatives 3. Media Buyers 4. Advertising Researchers 5. Advertising Creators 6. Advertising Managers. Type # 1. Advertising Specialists: Advertising is a field in which there is great specialisation. The practice of advertising is too demanding in training and [...]
After reading this article you will learn about the communication process of marketers with the customers through media, explained with the help of suitable diagrams. In communication there is transmission of message from sender to the receiver. The end result of the communication process is the understanding of the message. The Message is transmitted through Media or certain channels. 1. [...]
The first question that is important to ask is what is the target market? Where we are targeting instead of chasing the amorphous mass market. Hindustan level has as many as 11 brands directed towards the different market segments. Coalgate Palmolive has tooth paste brands as Coalgate total, Coalgate gel. When we tailor our product to the segment we can [...]