Everything you need to know about the approaches to the study of marketing. Marketing is inherently multidimensional. As such, it is practised and studied from many distinct points of view, with varying means and toward different ends. Perhaps inevitably, a variety of definitions of marketing have emerged and evolved. "Marketing is a social and managerial process by which individuals and [...]
Some of the approaches to management are:- 1.Quantitative Approach 2. IT Approach to Management 3. Systems Approach 4. Contingency or Situational Approach 5. Scientific Management approach 6. Management Process or Administrative Management Approach 7. Human Relations Approach 8. Behavioural Science Approach. Everything you need to know about the approaches to management. In recent years, as the interest, needs and importance [...]
Read this article in Hindi to learn about the contribution of Taylor towards scientific management. प्रबन्ध जगत में फ्रेडरिक विन्स्लाव टेलर (F.W. Taylor) का नाम 'वैज्ञानिक प्रबन्ध दृष्टिकोण' से विशेष रूप से जुड़ा हुआ है । उनका जन्म 20 मार्च, 1856 को अमेरिका में हुआ था । सन् 1875 में 19 वर्ष की आयु में उन्होंने फिलाडेल्फिया में 'क्रेम्प शिपयार्ड' [...]