Tag Archives | Behavioural Principles

Principles for the Advertising of Products | Management

This article throws light upon the four main behavioral principles for the advertising of products. The principles are: 1. Sensory Level Effect of Advertising 2. Cognitive Level Effect of Advertising 3. Personal Level Effect of Advertising 4. Sociological Level Effect of Advertising. Behavioural Principle # 1. Sensory Level Effect of Advertising: At the sensory level, the advertisement is considered as [...]

By Nithya S|2016-12-04T08:09:37+05:30December 4, 2016|Advertisement|Comments Off

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Tag Archives | Behavioural Principles

Principles for the Advertising of Products | Management

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