Everything you need to know about branding. Branding is not a new concept. It has been around for centuries as a means to distinguish the goods of one producer from those of another. Although primarily used for the purpose of distinguishing, branding today has evolved as a tool that helps the marketer in more ways than one. Brands today play [...]
Complete short and study notes on branding prepared for B.Com, M.Com, MBA and various competitive examination. In this article we will discuss about branding of product or services! Learn about:- 1. Short notes Meaning of Brand 2. Notes on the Importance of Branding 3. Creation of Brands 4. Brand Fundamentals Simplified 5. Types of Brands 6. Brand Name7. Brand Myths [...]
In this article we will discuss about:- 1. Definition of Branding 2. Importance of Branding 3. Types of Brand 4. Functions 5. Brand Building 6. Decisions 7. Dynamics 8. Architecture 9. Hierarchy 10. Extension and Stretching 11. Brand Name Strategies 12. Creating Brand Image 13. Brand Legacy 14. Advantages [with examples]. Definition of Branding: "Brand is a name, term, sign, [...]