Tag Archives | Business Marketing

Industrial Market Segmentation| Business Marketing

Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for statistical surveys, most businesses create their own segmentation scheme to meet their particular needs. While similar to consumer market segmentation, segmenting industrial markets is different and [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Market Segmentation|Comments Off on Industrial Market Segmentation| Business Marketing
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Strategic Planning Process for Industrial Marketing

In this article we will discuss about the strategic planning process for industrial marketing. Stage-1 - Defining the Organization's Mission: A company's mission reflects the business domain or framework within which the firm will operate. The business domain of the organisation consists of the customer groups that will be served, basic products that will be offered and the technology involved. [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Marketing|Comments Off on Strategic Planning Process for Industrial Marketing
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Pricing over Product Life Cycle | Business Marketing

A Product's Life Cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Product Life Cycle|Comments Off on Pricing over Product Life Cycle | Business Marketing
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