Tag Archives | Business Marketing

Strategic Planning, Alternatives and Implementation | Business Marketing

In this article we will discuss about strategic planning, alternatives and implementation in an organization. Strategic Planning: Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Strategic Planning|Comments Off on Strategic Planning, Alternatives and Implementation | Business Marketing
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Industrial Market Segmentation| Business Marketing

Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for statistical surveys, most businesses create their own segmentation scheme to meet their particular needs. While similar to consumer market segmentation, segmenting industrial markets is different and [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Market Segmentation|Comments Off on Industrial Market Segmentation| Business Marketing
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Strategic Planning Process for Industrial Marketing

In this article we will discuss about the strategic planning process for industrial marketing. Stage-1 - Defining the Organization's Mission: A company's mission reflects the business domain or framework within which the firm will operate. The business domain of the organisation consists of the customer groups that will be served, basic products that will be offered and the technology involved. [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Industrial Marketing|Comments Off on Strategic Planning Process for Industrial Marketing
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