Tag Archives | Business Marketing

Marketing Communication: Concept, Objectives, Process, Golden Rules and Components | Business Marketing

In this article we will discuss about:- 1. Concept of Marketing Communication 2. Marketing Communication Objectives 3. Process 4. Golden Rules 5. Integrated Marketing Communication in India and Other Countries 6. Components 7. Importance. Contents: Concept of Marketing Communication Marketing Communication Objectives Process of Communication in Marketing Golden Rules of Marketing Communications Integrated Marketing Communication in India and Other Countries [...]

By |2018-05-15T06:59:39+05:30May 15, 2018|Marketing Communication|Comments Off on Marketing Communication: Concept, Objectives, Process, Golden Rules and Components | Business Marketing
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Business-to-Business Selling: Process and B2B Selling Techniques

In this article we will discuss about:- 1. Introduction to Business-to-Business Selling 2. Process for B2B Sales 3. B2B Selling Techniques 4. Selling Approach 5. Entrepreneurial Philosophy 6. Selling Structure 7. Direct Sales Force 8. Sales Coverage through Manufacturer's Representative and Distributors 9. Customer Relationship Management 10. Activities to Build Sustainable Customer Relation. Contents: Introduction to Business-to-Business Selling Process for [...]

By |2018-05-15T06:59:39+05:30May 15, 2018|Business Selling|Comments Off on Business-to-Business Selling: Process and B2B Selling Techniques
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