In this article we will discuss about the distribution channels for product & services in a market! This article will help you to learn about the channels of distribution from A to Z. Also Learn about:- 1. Introduction to Distribution Channels 2. Meaning of Channels of Distribution 3. Characteristics 4. Functions 5. Intermediaries 6. Design 7. Types 8. Determining Channel [...]
In this article we will discuss about:- 1. Definitions of Channels of Distribution 2. Characteristics of Channels of Distribution 3. Factors Determining the Choice of Distribution Channels. Definitions of Channels of Distribution: According to McCarthy- "Any sequence of institutions from the producer to the consumer including one or any number of middlemen is called the channel of distribution." According to [...]
In this article we will discuss about the direct and indirect channels of product distribution adopted in India. Direct Channel: It involves the distribution of products directly by the producer himself without the use of the middlemen. Some producers prefer to do this by combining two distinct functions, production and distribution. It cannot be strictly called a 'channel'. Such direct [...]