Essay on Persuasion: Definition, Elements and Process! Definition of Persuasion: There are many definitions of persuasion. Some emphasized on internal motive of the audience more than using logic. Birembeck and Howell said "Persuasion is the conscious attempt to modify thought and action by manipulating the motives of men towards predetermined ends". Fotheringham affirmed "Persuasion is that body of effects in [...]
After reading this article you will learn about the Steps and Mistakes of Effective Persuasion. Steps involved in Effective Persuasion: a. Establish Your Credibility: In the workplace, credibility comes from expertise and relationships. People are considered to have high levels of expertise if they have a history of sound judgment or have proven themselves knowledgeable and well informed about their [...]
After reading this essay you will learn about Attitude:- 1. Definition of Attitude 2. Formation of Attitude 3. Functions 4. Measuring. Definition of Attitude: The concept of "attitude" has been variously defined by social scientists so that there has been a good deal of ambiguity regarding the concept. But, perhaps, the most acceptable is that of Rokeach: "An attitude is [...]