The strong-appeal letter emphasizes urgency. It says, in effect, "We must have the payment by return mail." By developing the basic appeals and insisting on payment for the debtor's own good, the writer adds stringency. Comments about the cost of a lawsuit are common in urgency letters. Although the loss of credit or possessions may be implied, the best psychology [...]
As in other persuasive letters, the primary purpose of a collection letter is to get action in this case, payment. A secondary goal is to maintain a customer's goodwill. Like other persuasive letters, collection letters are generally written inductively; but they are shorter. Normally, customers know what they owe (detailed information is not necessary); and they expect to be asked [...]
Claim letters and letters that request special favors are common types of persuasive requests. Although their purpose is to get favorable action, the letters invite action only after attempting to arouse a desire to take action. Making a Claim: Claim letters are often routine because the basis for the claim is a guarantee or some other assurance that an adjustment [...]