This article throws light upon the four important skills required by sender and receiver of information to make communication effective. The skills are: 1. Verbal Skills 2. Non-Verbal Skills 3. Listening Skills 4. Feedback Skills. 1. Verbal Skills: These skills relate to a person's (sender's or receiver's) knowledge of vocabulary, fluency in speaking, reading and writing. When a message is [...]
This article throws light upon the three main components of capital market. The components are: 1. New Issue Market 2. Secondary Market 3. Financial Institutions. Capital Market: Component # 1. New Issue Market: The new issue market represents the primary market where new securities, i.e., shares or bonds that have never been previously issued, are offered. Both the new companies [...]
This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]