The upcoming discussion will update you about the difference between selling and marketing. Difference between Selling and Marketing Selling 1. Selling is an activity designed to meet the seller's need. 2. It attends to cane aspect only - sales and distribution of goods already produced. 3. The product is the main item in this activity. 4. Selling concentrates on the [...]
The upcoming discussion will update you about the difference between marketing concept and societal marketing concept. Marketing Concept and Societal Marketing Concept "Marketing concept starts with the company's target customers and their needs and wants. The company integrates and co-ordinates all the activities that will affect customer satisfaction. The company achieves profit through creating and maintaining customer satisfaction. In essence, [...]
In this article we will discuss about:- 1. Objectives of Societal Marketing 2. Importance of Societal Marketing 3. Social Criticisms of Marketing. Objectives of Societal Marketing: The objectives of social or societal marketing are: (i) To alter people's beliefs, attitudes, and expectations, or (ii) To induce people to take certain actions or introduce changes in their behaviour. Like a commercial [...]