In this article we will discuss about Consumer Behaviour: 1. Meaning of Consumer Behaviour 2. Examples of Consumer Buying Behaviour 3. Consumer Buying Process 4. Factors Influencing Consumer Behaviour 5. Models of Consumer Decision Making 6. Buying Motives of Consumers 7. Consumer Buying Behaviour 8. Role of Family in Shaping Consumer Behaviour 9. Reference Groups and Its Types and Other [...]
In this article we will discuss about:- 1. Consumer Behaviour – Meaning and Definition 2. Consumer Buying Process 3. Types of Consumer Behaviour 4. Buying Motives 5. Factors. Consumer Behaviour – Meaning and Definition: Consumer is the pivotal point in marketing. Consumer behaviour is very complex and is influenced by various factors. All the consumers have different tastes and preferences, [...]
A project report on consumer behaviour. This report will also help you to learn about:- 1. Introduction to Consumer Behaviour 2. Psychology of Consumers 3. Factors Influencing Consumer Behaviour 4. Family Role Structure and Buying Behaviour/Buying Roles 5. Types of Buying Behaviour 6. Types of Decision Process 7. Theories of Consumer Behaviour 8. Models of Consumer Behaviour. Contents: Project Report [...]