Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might be maintained in a number [...]
This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]
After reading this article you will learn about:- 1. Meaning of Data Warehouse 2. Characteristics of Data Warehouse 3. Benefits 4. Dimensions. Meaning of Data Warehouse: As companies have grown larger they have become separated both geographically and culturally from the markets and customers they serve. Disney, an American corporation, has operations in Europe, Asia and Australasia, as well as [...]