Tag Archives | CRM

Customer-Related Database: Meaning and Principles

Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might be maintained in a number [...]

By |2016-06-22T16:18:01+05:30June 22, 2016|Customer Database|Comments Off on Customer-Related Database: Meaning and Principles

Success of CRM: 8 Factors

This article throws light upon the eight main factors responsible for the success of CRM. The factors are: 1. Top Management Commitment and Support 2. Define and Communicate CRM Strategy 3. Culture Change 4. Inter-Departmental Integration 5. Skillful Staff 6. Key Information on Customers 7. Manage IT Structure 8. Customer Involvement. Factor # 1. Top Management Commitment and Support: Top [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|CRM|Comments Off on Success of CRM: 8 Factors

Sales Force Automation (SFA) System: 5 Advantages

This article throws light upon the top five advantages of investing in Sales Force Automation (SFA) system. The advantages are: 1. It Save Time 2. SFA Improves Customer Service 3. It Increases Revenue 4. SFA helps in Opportunity Management 5. It helps to Manage Sales Teams. Advantage # 1. It Save Time: SFA systems automate time-consuming, but important, tasks such [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|Sales Force Automation|Comments Off on Sales Force Automation (SFA) System: 5 Advantages
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