After reading this article you will learn about the meaning and advantages of mobile CRM. Meaning of Mobile CRM: Mobile CRM gives you anytime, anywhere access to real-time information from wherever you need to work. Using your iPhone, Blackberry, Droid, Windows Phone or any other mobile device, you'll stay, informed, and ready to move the deal forward. Your customers today [...]
This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]
After reading this article you will learn about:- 1. Meaning of Data Warehouse 2. Characteristics of Data Warehouse 3. Benefits 4. Dimensions. Meaning of Data Warehouse: As companies have grown larger they have become separated both geographically and culturally from the markets and customers they serve. Disney, an American corporation, has operations in Europe, Asia and Australasia, as well as [...]