After reading this article you will learn about:- 1. Meaning of Consumer Privacy 2. Principles of Consumer Privacy 3. Example. Meaning of Consumer Privacy: Consumer privacy measures are those taken by commercial organizations to ensure that confidential customer data is not stolen or abused. Since most such organizations have a strong competitive incentive to retain an exclusive access to these [...]
After reading this article you will learn about the meaning and advantages of mobile CRM. Meaning of Mobile CRM: Mobile CRM gives you anytime, anywhere access to real-time information from wherever you need to work. Using your iPhone, Blackberry, Droid, Windows Phone or any other mobile device, you'll stay, informed, and ready to move the deal forward. Your customers today [...]
This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]