Many B2B companies have adopted a market-based customer management structure, variously called key account management, national account management, regional account management or global account management. We use the term key account management (KAM) to cover all four forms. KAM is a structure that facilitates the implementation of CRM at the level of the business unit. A key account is an [...]
After reading this article you will learn about Campaign Management:- 1. Origin of Campaign Management 2. Meaning of Campaign Management 3. Functionality. Origin of Campaign Management: Back in the old age of direct marketing, campaign management referred to the planning and execution of a single marketing campaign, which made us of the telephone and /or the postal services. The preparation [...]
Using marketing automation software, reps can post ready for review materials to the library and tag them with descriptive notes. Reviewers can then read and edit the material online from anywhere in the world, any time of day. Approvals are given via an integrated feedback facility that records the approval in the library and routes a message to the author. [...]