There are several things you can do to bring down your CRM costs will still providing superlative customer service: 1. Organize your Customer Data2. Have a Simple Way to Add Customer Information 3. Don't Assume that Personalized is Better. 1. Organize your Customer Data: The most important part of any CRM plan is to understand who your customers are and [...]
Many B2B companies have adopted a market-based customer management structure, variously called key account management, national account management, regional account management or global account management. We use the term key account management (KAM) to cover all four forms. KAM is a structure that facilitates the implementation of CRM at the level of the business unit. A key account is an [...]
After reading this article you will learn about Campaign Management:- 1. Origin of Campaign Management 2. Meaning of Campaign Management 3. Functionality. Origin of Campaign Management: Back in the old age of direct marketing, campaign management referred to the planning and execution of a single marketing campaign, which made us of the telephone and /or the postal services. The preparation [...]