Tag Archives | CRM

Marketing Automation Software

Using marketing automation software, reps can post ready for review materials to the library and tag them with descriptive notes. Reviewers can then read and edit the material online from anywhere in the world, any time of day. Approvals are given via an integrated feedback facility that records the approval in the library and routes a message to the author. [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|Essays|Comments Off on Marketing Automation Software

Collaborative CRM: Meaning, Aspects and Benefits

After reading this article you will learn about Collaborative CRM:- 1. Meaning of Collaborative CRM 2. Aspects of of Collaborative CRM 3. Advantages. Meaning of Collaborative CRM: Collaborative CRM deals with synchronization and integration of customer interaction and channels of communications like phone, email, fax, web etc. with the intent of referencing the customers a consistent and systematic way. The [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|CRM|Comments Off on Collaborative CRM: Meaning, Aspects and Benefits

3 Main Types of Data Analysis used in CRM

This article throws light upon the three main types of data analysis used in CRM. The types are: 1. OLAP (Online Analytical Processing) 2. Click Stream Analysis 3. Personalization and Collaborative Filtering. Data Analysis: Type # 1. OLAP (Online Analytical Processing): Despite its varied interpretations, 'data mining' has acquired an almost mystical allure over the past decade, although its widespread [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|CRM|Comments Off on 3 Main Types of Data Analysis used in CRM
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