How to Implement the CRM Project? (5 Phases)

This article throws light upon the five main phases involved in implementation of CRM project. The phases are: 1. Develop The CRM Strategy 2. Build CRM Project 3. Needs Specification and Partner Selection 4. Project Implementation 5. Evaluate Performance. Phase # 1. Develop The CRM Strategy: CRM strategy can be defined as follows: CRM strategy is a high-level plan of [...]