Customer: Meaning, Expectations, Requirements & Model | Service Marketing
In this article we will discuss about:- 1. Meaning of Customer 2. Customers and Their Expectations 3. Customer Requirements 4. Manage Customer Expectations 5. The Conceptual Model of Customer Expectations of Service 6. Managing Customer Expectations to Improve Satisfaction. Contents: Meaning of Customer Customers and Their Expectations Customer Requirements Manage Customer Expectations The Conceptual Model of Customer Expectations of Service [...]