This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers are the Key Change-Agents. Achieving [...]
Traditional CRM software has been overtaken in recent years by Web CRM, also known as "online CRM", "hosted CRM, and "on-demand CRM." Today, more companies than ever are turning to the Web, and specifically to sales force(dot)com, for business applications like CRM. Why? Because to steer your company through these turbulent times, it's more important than ever to be on [...]
This article throws light upon the four ways by which cost of acquiring customer should be used in analyzing the value of your customers. The ways are: 1. Determining Customer's Lifetime Value 2. Optimizing Cost of Acquiring Customers 3. Analyzing Cost of Acquiring Customers 4. Determining Worth of Current Customer. Way # 1. Determining Customer's Lifetime Value: Customer acquisition is [...]