Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, the practice of doing data [...]
This article throws light upon the top three marketing techniques adopted by companies to increase sales. The techniques are: 1. Cross Selling 2. Upselling 3. Customer Retention. Marketing Technique # 1. Cross Selling: Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or [...]
This article throws light upon the four ways by which cost of acquiring customer should be used in analyzing the value of your customers. The ways are: 1. Determining Customer's Lifetime Value 2. Optimizing Cost of Acquiring Customers 3. Analyzing Cost of Acquiring Customers 4. Determining Worth of Current Customer. Way # 1. Determining Customer's Lifetime Value: Customer acquisition is [...]