After reading this article you will learn about CRM Audit:- 1. Meaning of CRM Audit 2. Objectives and Scope of CRM Audit 3. Techniques. Meaning of CRM Audit: The CRM disconnect refers to the gap between sales and marketing strategy and CRM software usage. For example, we have found up to a 70% gap between the espoused sales and marketing [...]
Delivering ROI from CRM Investments! Many enterprises pursue expensive customer relationship management (CRM) initiatives without first understanding the challenges and costs involved. This approach often results in CRM projects that fail to meet measurable benefit objectives. As enterprises acknowledge such first-try CRM failures and boards of directors demand increased accountability, IT and CRM managers are now held to the same [...]
This article throws light upon the ten main reasons responsible for the failure of CRM. The reasons are: 1. Inadequate Implementation Planning 2. Poor Project Management 3. Poor Quality Data for Data Conversion 4. No Provision for Offline Connectivity 5. Integration Difficulties 6. Challenged User Adoption 7. Failure to Identify Change Management 8. Unorganized Training 9. Over Customization 10. Insufficient [...]