Everything you need to know about the definitions of marketing. Marketing is a very broad term that is difficult to conceptualize and define. The American Marketing Association defines marketing as the process of planning and executing conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In the words of Cundiff [...]
Everything you need to know about the various definitions of business. A business definition is a clear-cut statement of the business or a set of businesses, the organisation engages in presently or wishes to pursue in future. Then it prescribes the arena in which the organisation will play and compete. "Business comprises all profit seeking activities and enterprises that provided [...]
Everything you need to know about the meaning and definitions of entrepreneur. An entrepreneur is someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced. An entrepreneur supplies risk capital as a risk taker, and monitors and [...]