The upcoming discussion will update you about the difference between selling and marketing. Difference between Selling and Marketing Selling 1. Selling is an activity designed to meet the seller's need. 2. It attends to cane aspect only - sales and distribution of goods already produced. 3. The product is the main item in this activity. 4. Selling concentrates on the [...]
The upcoming discussion will update you about the difference between marketing concept and societal marketing concept. Marketing Concept and Societal Marketing Concept "Marketing concept starts with the company's target customers and their needs and wants. The company integrates and co-ordinates all the activities that will affect customer satisfaction. The company achieves profit through creating and maintaining customer satisfaction. In essence, [...]
The upcoming discussion will update about the difference between market segmentation and product positioning. Difference between Market Segmentation and Product Positioning One direct consequence of the market segmentation is 'target market' and its related concept of 'product positioning'. Product positioning is the art of "designing, the company's product and marketing mix to fit a given place in the consumer's mind." [...]