Such factors may be classified as factors relating to: 1. Product Characteristics 2. Markets Factors/Consumer Factors 3. Company Characteristics 4. Middlemen Consideration 5. Environment. Factor # 1. Product Characteristics: The product characteristic plays an important role in influencing the channel selection. The marketing executive must study the uses of a product, its frequency of purchase; perish ability, rapidity of fashion [...]
This article will help you to learn about the difference between a factor and a broker. Difference between a Factor and a Broker Factor 1. Possession: A factor takes the possession of goods. 2. Dealings: A factor deals in his own name and needs not disclose the name of the principal. 3. To Receive Payment: A factor has the right [...]
This article throws light upon the three important marketing intermediaries in the channels of distribution. The intermediaries are: 1. Retailers 2. Wholesalers 3. Market Logistics. Marketing Intermediary # 1. Retailing: Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. A retailer or retail store is any business enterprise whose [...]