After reading this article you will learn about:- 1. Meaning of Demand 2. Components of Demand 3. Company Demand 4. Market Demand 5. Company Potential 6. Market Potential. Meaning of Demand: In evaluating the marketing opportunities, the step is to estimate total market demand. According to Philip Kotler, "Market demand for a product is the total volume that would be [...]
After reading this article we will learn about:- 1. Meaning of Demand Forecasting 2. Importance of Demand Forecasting 3. Demand (Sales) Forecasting Periods 4. Factors Affecting5. Methods of Estimating Future Demand 6. Demand Forecasting of New Products 7. Criteria 8. Procedure. Contents: Meaning of Demand Forecasting Importance of Demand Forecasting Demand (Sales) Forecasting Periods Factors Affecting Demand (Sales) Forecasting Methods [...]
This article throws light upon the two key issues relating to consumer’s needs. The key issues are:- 1. The Number and the Nature of Basic Needs 2. The Intensity of Motivated Behaviour. Key Issue # 1. The Number and the Nature of Basic Needs: There is no universal agreement regarding the number and nature of basic needs or internal need [...]