The following points highlight four main pricing objectives of a firm. The objectives are:- 1. Target Return on Investment 2. Long-Term Stability of Product Prices 3. Market Share Maximisation and Stabilization 4. Meeting Competition. Objective # 1. Target Return on Investment: Earning a satisfactory rate of return on capital employed on a long-term basis is the most common pricing objective [...]
List of top seven materials used for packaging of products:- 1. Paper 2. Plastic 3. Nylon 4. Metal Foil 5. Glass-Wares 6. Metal Containers 7. Wood Containers. 1. Paper: Mainly two main types of papers are used. These are: (i) Coarse papers and (ii) Fine papers. Nearly all the papers used for packaging fall into the coarse paper classification. Fine papers [...]
This article throws light upon the three important marketing intermediaries in the channels of distribution. The intermediaries are: 1. Retailers 2. Wholesalers 3. Market Logistics. Marketing Intermediary # 1. Retailing: Retailing includes all the activities involved in selling goods or services directly to final consumers for their personal, non-business use. A retailer or retail store is any business enterprise whose [...]