This article throws light upon the fourteen important functions of packaging. The functions are:- 1. Contain 2. Carry 3. Dispense 4. Preserve 5. Measure 6. Communicate 7. Display 8. Motivate 9. Glamorise 10. To Help in Distribution 11. Consumer Protection 12. Prevention of Adulteration 13. Health and Hygiene 14. Promote International Trade. Function # 1. Contain: To transfer a particular [...]
After reading this article you will learn about:- 1. Meaning of Pricing 2. Factors Influencing Pricing 3. Objectives 4. Economic Theories 5. Strategies 6. Methods. Meaning of Pricing: One basic element of the marketing mix is pricing. A "Price" for a product or service refers to the amount of money needed to acquire that product or service. In a competitive [...]
To earn good profits, it is essential to keep control over each and every element of cost, such as: 1. Control on Prime Cost 2. Control on Overheads 3. Control on Indirect Materials and Tools. 1. Control on Prime Cost: Prime cost of a product has great role over the total cost. It consists of Direct Material cost and Direct [...]