International Marketing environment refers to the controllable and uncontrollable forces that influence upon the marketing decision making of a firm globally. International Marketing environment is comprised of those components which shape policies, programmes and strategies of an international marketer. An international firm must resort to systematic study of international marketing environment to collect the inputs of marketing decision making. To [...]
In this article we will discuss about:- 1. General Environment of a Firm 2. Industry Structure of a Firm 3. Power of the Suppliers 4. Power of the Buyers 5. Threats of New Entrants 6. Threats of Substitutes 7. Rivalry among Existing Operators 8. Industry Structure Analysis and Strategic Understanding 9. Competition Analysis 10. Forecasting Industry Trends and Turning Points. [...]
In this article we will discuss about:- 1. Resource Base of a Firm 2. Value Chain Analysis of a Firm 3. Efficiency and Effectiveness of Resource Utilisation 4. Comparative Analysis of Strategic Capabilities 5. Appropriateness of Organisation and Human Resource Management. Resource Base of a Firm: The resources of any company can be classified into the following broad categories: [...]