This article throws light upon the top five techniques used by organisations to analyse and diagnose the environment. The techniques are: 1. SWOT Analysis, 2. ETOP 3. Forecasting, 4. Verbal and Written information 5. Management Information System. Technique # 1. SWOT Analysis: S stands for strengths, W for weaknesses, O for opportunities, and T for threats. SWOT analysis is the [...]
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