The following points highlight the seven major growth strategies that are listed below which are relevant in the early stage of potential- development. 1. Hold relative position in high-growth products/markets: The growth associated with this strategy is directly attributable to the growth in demand for the product/service being produced by the firm. The funds necessary to support the growth typically [...]
The following fourteen key elements that vitally affect the master strategy of a firm need redefinition and/or redesign:- 1. New Markets or Services 2. Predicting Future Demand 3. Supply Related to Demand 4. Climate of Industry 5. Crucial Factors 6. Position in Market 7. Service Abilities 8. Finance and Management 9. Combination of Services 10. Adding to Capabilities 11. Vertical [...]
According to AI Ries and Tack Trout, the marketing strategies of a firm are basically of four types. The types are:- 1. Offensive Strategy 2. Defensive Strategy 3. Flanking Strategy 4. Guerrilla Strategy. Type # 1. Offensive Strategy: This strategy of marketing is pursued by the firms which are leaders in the market. The leading firms are usually possessed of [...]