A master strategy of a firm consists of two inseparable parts: Business strategy and Corporate strategy. Each complements the other. Let us consider the following quotes: The strategic aim of a business (is) to earn a return on capital [1], and if in any particular case the return in the long run is not satisfactory, then the deficiency should be [...]
The evidence of researches so far made provides two major approaches to achieving competitive advantage:- 1. Market share approach, and 2. Synergy approach. Major sources of competitive advantage for each of these approaches are indicated in the diagrams next— Market Share Approach: Let us now briefly examine the sources and arguments concerning market share and implications for strategy: 1. Scale [...]
The following points highlight the seven major growth strategies that are listed below which are relevant in the early stage of potential- development. 1. Hold relative position in high-growth products/markets: The growth associated with this strategy is directly attributable to the growth in demand for the product/service being produced by the firm. The funds necessary to support the growth typically [...]