The evidence of researches so far made provides two major approaches to achieving competitive advantage:- 1. Market share approach, and 2. Synergy approach. Major sources of competitive advantage for each of these approaches are indicated in the diagrams next— Market Share Approach: Let us now briefly examine the sources and arguments concerning market share and implications for strategy: 1. Scale [...]
The following points highlight the seven major growth strategies that are listed below which are relevant in the early stage of potential- development. 1. Hold relative position in high-growth products/markets: The growth associated with this strategy is directly attributable to the growth in demand for the product/service being produced by the firm. The funds necessary to support the growth typically [...]
The following fourteen key elements that vitally affect the master strategy of a firm need redefinition and/or redesign:- 1. New Markets or Services 2. Predicting Future Demand 3. Supply Related to Demand 4. Climate of Industry 5. Crucial Factors 6. Position in Market 7. Service Abilities 8. Finance and Management 9. Combination of Services 10. Adding to Capabilities 11. Vertical [...]