According to AI Ries and Tack Trout, the marketing strategies of a firm are basically of four types. The types are:- 1. Offensive Strategy 2. Defensive Strategy 3. Flanking Strategy 4. Guerrilla Strategy. Type # 1. Offensive Strategy: This strategy of marketing is pursued by the firms which are leaders in the market. The leading firms are usually possessed of [...]
In this article we will discuss about the classification of Research and Development (R & D) strategies into offensive, defensive and absorptive categories as classified by Pavitt. For sustained research and development effort and strategy, one of the main requirements is a measure of stability in budget allocations. This is an area where corporate planning can be of considerable assistance. [...]
A master strategy of a firm consists of two inseparable parts: Business strategy and Corporate strategy. Each complements the other. Let us consider the following quotes: The strategic aim of a business (is) to earn a return on capital [1], and if in any particular case the return in the long run is not satisfactory, then the deficiency should be [...]