In this article we will discuss about the diversification of firms. When considering 'synergy', it is important to note that businesses can be similar with respect to some resources while being different in terms of others. The key to successful diversification is to group together those businesses which, despite their differences, have at least one common resources need. Such businesses [...]
In this article we will discuss about the distribution function and its strategy as a part of business planning and strategy. Distribution Function: The function of distribution in case of a large firm can be seen from three view points: (a) From a Value-Added Perspective: The distribution function provides 'time and utility'. An inability to deliver goods within the promised [...]
This article throws light upon the fourteen main reasons for the survival of small firms. 1. Intense desire of individuals to be their own masters is a significant factor underlining the survival of small firms. The independent small entrepreneur works hard, solicits cooperation of his small labour force, builds up contacts in trade and gets rewards directly related to his [...]