Herzberg’s Two Factor Theory of Motivation
Another popular content perspective on motivation is the two-factor theory developed by Fredrick Herzberg. This provides univerlistic perspective on work motivation — a perspective deem deem-phasising individual differences — and is derived from Maslow's work. It is also known as motivation-hygiene theory or motivation-maintenance theory. They conducted a series of interviews with 200 engineers and accountants focusing on factors considered [...]