Anticipating competitor’s actions and reactions to your moves may be the key determinant of success for any marketing strategy. One competitor cuts prices, undermining your pricing strategy. Another may decide to offer new products and services, possibly, over the Internet that have the potential to completely undermine your existing strategy. Could you have anticipated such moves? How do you respond? [...]
Targeting is the next process after Segmentation whereas segmentation makes grouping of customers with similar needs and income, Targeting aims at selecting the segment or consumer groups to whom marketing programme is to be targeted. Targeting or selecting the customer group is essential as it may not be possible to cater to the wish of every segment. Targeting is selecting [...]
Although essential for controlling pests, little is realised that once exposed to environment, their post application fate is subject to environment forces causing them to move from target to non-target species and area during which they undergo myriads of transformations sometimes cause unforeseen environmental problems. The pesticides can translocate from the point of application to non-target components of environment often [...]