Understanding the Audience: Before composing any message, all writers should be well informed about the subject and should have a clear picture of what they want to convey and what they wish to achieve through the communication. If these prerequisites are not met, one cannot even begin to write. Understanding the audience is often a more challenging task. It requires [...]
An excusive guide for writing fantastic business letters! Contents: Sequence-of-Ideas Patterns for Writing Business Letters Letter about Routine Claims Routine Letters about Credit Routine Letters about Orders Letters about Routine Requests 1. Sequence-of-Ideas Patterns for Writing Business Letters: Letters that convey pleasant messages are referred to as "good news" letters. Letters not likely to generate any emotional reaction are referred [...]
Contents: Writing For the Reader Saying "No" to an Adjustment Request Saying "No" to a Credit Request Saying "No" to an Order for Merchandise Saying "No" to a Request for a Favour Special Problems in Writing about the Unpleasant 1. Writing For the Reader: Without empathy for the audience's feelings, it is hard to gain its cooperation or persuade it [...]